Leads, follow-ups and campaigns

CRM & sales pipeline

A CRM keeps every lead and everything said to them in one place, so nothing is forgotten and the team knows who to call next. This is what the CRM module does, from the first enquiry to a closed deal.

1. Leads and contacts

One record for every person or company you sell to.

  • Contact details: name, email, phone, WhatsApp, company and job title.
  • Where they are: city and country, and links to their LinkedIn, Instagram, X, TikTok and website.
  • Source: note where the lead came from, such as your website, a call or a referral.
  • Search and filter: find leads by name, status, priority or team.

2. Pipeline: status, priority and value

Know which leads matter most and what each one is worth.

  • Status: move each lead through the stages of your pipeline.
  • Priority: rank leads so the team starts with the most important.
  • Estimated value: the expected deal size, with its currency.
  • Next follow-up: a date for the next contact, so it is not missed.

3. Notes, documents and activity

Everything about a lead in one place.

  • Notes: write what was agreed after each call or meeting.
  • Documents: attach proposals, quotes and contracts to the lead.
  • Activity log: calls, meetings and other actions are recorded with their date.

4. Teams and assignment

Make sure every lead has an owner.

  • Teams: create sales teams and add their members.
  • Assign leads: give leads to a team so each one is followed up.
  • Leads without a team: new leads wait in their own list until someone assigns them.
  • Export: download the list of team members.

5. Campaigns

Plan outreach and see who it reaches.

  • Plan: give a campaign a name, a description, dates and a budget.
  • Status: a campaign moves from Draft and Scheduled to Active, Paused, Completed or Cancelled.
  • Leads in a campaign: link leads to a campaign to see who it covers.

6. Capture leads from your websites

Enquiries arrive in the CRM without anyone copying them.

  • Contact forms: a form on a connected A-Tech website sends its enquiries straight into the CRM.
  • Safe to repeat: the same enquiry sent twice creates one lead, not two.
  • Ready to work: the new lead appears as a New lead in the list of leads without a team.

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